:root {
  color-scheme: light;
  --paper: #f8f7f1;
  --ink: #202d26;
  --muted: #505b52;
  --forest: #20382a;
  --forest-hover: #304c3a;
  --line: #d9ddd0;
  --sage: #e8eddf;
  --white: #fffef9;
  --serif: 'Instrument Serif', Georgia, serif;
  --sans: 'DM Sans', 'Segoe UI', sans-serif;
  background: var(--paper);
  color: var(--ink);
  font: 16px/1.6 var(--sans);
}

* { box-sizing: border-box; }
body { margin: 0; }
a { color: inherit; }
a:focus-visible { outline: 3px solid #779354; outline-offset: 5px; }
img { display: block; width: 100%; height: auto; }
p, h1, h2, h3, figure { margin: 0; }
section[id] { scroll-margin-top: 18px; }
.frame { width: min(calc(100% - 104px), 1280px); margin-inline: auto; }
.skip { position: absolute; top: 8px; left: 8px; transform: translateY(-200%); z-index: 2; padding: 8px 12px; background: var(--white); }
.skip:focus { transform: none; }

.site-header {
  min-height: 80px;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 26px;
  border-bottom: 1px solid var(--line);
}
.wordmark {
  display: inline-flex;
  align-items: center;
  justify-self: start;
  gap: 11px;
  font-size: 1rem;
  font-weight: 700;
  letter-spacing: -.035em;
  text-decoration: none;
  white-space: nowrap;
}
.monogram {
  display: grid;
  width: 34px;
  height: 34px;
  place-items: center;
  border-radius: 8px;
  background: var(--forest);
  color: var(--paper);
  font-size: .77rem;
  font-weight: 700;
}
.main-nav { display: flex; align-items: center; gap: clamp(16px, 2.5vw, 35px); }
.main-nav a { color: var(--muted); font-size: .88rem; font-weight: 600; text-decoration: none; white-space: nowrap; }
.main-nav a:hover { color: var(--ink); text-decoration: underline; text-underline-offset: .25em; }
.header-action { justify-self: end; white-space: nowrap; }

.button {
  display: inline-flex;
  min-height: 46px;
  align-items: center;
  justify-content: center;
  gap: 13px;
  padding: 10px 17px;
  border: 1px solid transparent;
  border-radius: 9px;
  font-size: .92rem;
  font-weight: 700;
  line-height: 1.25;
  text-decoration: none;
}
.button-primary { background: var(--forest); color: var(--white); }
.button-primary:hover { background: var(--forest-hover); }
.button-outline { border-color: #b8c3b6; }
.button-outline:hover { background: var(--sage); }
.text-link { font-size: .93rem; font-weight: 700; text-underline-offset: .26em; }
.text-link span { margin-left: 4px; }
.text-link:hover { color: #446b43; }

.hero {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  align-items: center;
  gap: clamp(26px, 4.4vw, 68px);
  padding-block: clamp(36px, 5.3vw, 76px) clamp(38px, 5.7vw, 82px);
}
.hero-copy { padding-block: 10px; }
.eyebrow {
  font: 700 .77rem/1.4 var(--sans);
  letter-spacing: .11em;
  text-transform: uppercase;
  color: #4b6250;
}
h1, h2, h3 { font-family: var(--serif); font-weight: 400; letter-spacing: -.025em; }
h1 {
  margin-top: 16px;
  font-size: clamp(3.55rem, 6.65vw, 6.2rem);
  line-height: .91;
  letter-spacing: -.045em;
}
h1 em { color: #3e664b; font-weight: inherit; }
.hero-summary {
  margin-top: 25px;
  max-width: 36ch;
  color: var(--muted);
  font-size: clamp(1.05rem, 1.4vw, 1.22rem);
  line-height: 1.55;
}
.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 23px; margin-top: 26px; }
.hero-actions .button, .sample-actions .button { min-height: 52px; padding-inline: 21px; }
.purchase-note { margin-top: 12px; color: var(--muted); font-size: .85rem; }
.purchase-note span { margin-inline: 4px; }
.purchase-note a { text-underline-offset: .22em; }

.hero-image {
  position: relative;
  isolation: isolate;
  aspect-ratio: 1.13;
  min-height: 326px;
  margin-right: 8px;
  border-radius: 18px 18px 76px 18px;
  background: #cbd4bb;
}
.hero-image::before {
  position: absolute;
  z-index: -1;
  inset: 10px -8px -10px 8px;
  border-radius: inherit;
  background: #dce4d0;
  content: "";
}
.hero-image img {
  height: 100%;
  border-radius: inherit;
  object-fit: cover;
  object-position: center 60%;
}

.section-content { padding-block: clamp(45px, 6vw, 86px); }
h2 { font-size: clamp(2.7rem, 4.65vw, 4.5rem); line-height: 1; }
h3 { font-size: clamp(1.72rem, 2.6vw, 2.55rem); line-height: 1.06; }
.section-intro p { max-width: 39ch; margin-top: 12px; color: var(--muted); }

.included { background: var(--sage); border-block: 1px solid #dde4d5; }
.included .section-content { padding-block: clamp(35px, 4.2vw, 61px); }
.deliverables {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 24px;
  margin-top: 23px;
}
.deliverables > div {
  padding: clamp(16px, 2.2vw, 29px);
  border: 1px solid #d6dfd0;
  border-radius: 13px;
  background: #f6f8ef;
}
.deliverables p { margin-top: 9px; max-width: 35ch; color: var(--muted); }

.process {
  display: grid;
  grid-template-columns: .75fr 1fr;
  gap: clamp(34px, 8vw, 115px);
}
.steps { display: grid; padding: 0; margin: 0; list-style: none; }
.steps li {
  position: relative;
  padding: 0 0 17px 52px;
}
.steps li + li { padding-top: 17px; border-top: 1px solid var(--line); }
.steps li:last-child { padding-bottom: 0; }
.step-number {
  position: absolute;
  top: 0;
  left: 0;
  display: grid;
  width: 35px;
  height: 35px;
  place-items: center;
  border-radius: 50%;
  background: var(--sage);
  color: var(--forest);
  font-size: .88rem;
  font-weight: 700;
}
.steps li + li .step-number { top: 17px; }
.steps h3 { font: 700 1.04rem/1.4 var(--sans); letter-spacing: -.015em; }
.steps p { margin-top: 5px; color: var(--muted); max-width: 51ch; }

.samples { background: #f1f1e8; border-top: 1px solid var(--line); }
.sample-intro p { max-width: 60ch; }
.sample-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; margin-top: 24px; }
.sample-card { padding: clamp(20px, 3.3vw, 42px); border-radius: 14px; border: 1px solid var(--line); background: var(--white); }
.sample-card.linkedin { background: #edf2e8; }
.sample-card .eyebrow { margin-bottom: 15px; }
.sample-card p { max-width: 63ch; }
.sample-card h3 + p, .sample-card .post-lead + p { margin-top: 12px; }
.sample-card .eyebrow + .post-lead { font-weight: 700; font-size: 1.12rem; line-height: 1.48; }
.sample-actions { margin-top: 26px; }

.footer { background: var(--forest); color: #f6f7ef; }
.footer-inner {
  display: grid;
  grid-template-columns: .75fr 1fr;
  align-items: start;
  gap: 22px clamp(30px, 8vw, 110px);
  padding-block: clamp(35px, 5vw, 67px);
}
.footer .monogram { background: #dfebd6; color: var(--forest); }
.footer-policy { max-width: 63ch; }
.footer-policy h2 { font: 700 1.02rem/1.4 var(--sans); letter-spacing: normal; margin-bottom: 9px; }
.footer-policy p { color: #e1e8dd; font-size: .91rem; }
.footer-policy p + p { margin-top: 8px; }
.footer-policy a { overflow-wrap: anywhere; text-underline-offset: .22em; }

@media (max-width: 1040px) {
  .frame { width: calc(100% - 64px); }
  .hero { gap: 30px; }
  .hero-image { min-height: 310px; }
}

@media (max-width: 780px) {
  .frame { width: calc(100% - 40px); }
  .site-header { grid-template-columns: 1fr auto; min-height: 70px; gap: 12px; }
  .main-nav { display: none; }
  .hero { gap: 23px; }
  h1 { font-size: clamp(3.3rem, 8vw, 4.8rem); }
  .hero-image { min-height: 275px; border-bottom-right-radius: 45px; }
  .deliverables { gap: 13px; }
  .process { gap: 30px; }
}

@media (max-width: 580px) {
  .frame { width: calc(100% - 32px); }
  .site-header { min-height: 64px; gap: 8px; }
  .wordmark { gap: 8px; font-size: .94rem; }
  .monogram { width: 30px; height: 30px; }
  .header-action { min-height: 40px; padding-inline: 10px; font-size: .82rem; gap: 7px; }
  .hero, .deliverables, .process, .sample-grid, .footer-inner { grid-template-columns: 1fr; }
  .hero { padding-top: 26px; }
  .hero-copy { padding-block: 0; }
  h1 { margin-top: 10px; font-size: clamp(3.25rem, 11.5vw, 4.7rem); }
  .hero-summary { margin-top: 17px; }
  .hero-actions { margin-top: 20px; gap: 10px 18px; }
  .hero-image { aspect-ratio: 1.43; min-height: 0; margin-right: 6px; }
  .hero-image::before { inset: 8px -6px -8px 6px; }
  .deliverables, .sample-grid { gap: 11px; }
  .process { gap: 22px; }
}